Personal Injury Law Firm Marketing

This week’s Bright Idea focuses on your website’s homepage. What’s the one thing every law firm’s homepage MUST have? A “CONTACT US” form.

A “CONTACT US” form acts as a lead capturing device without being intrusive. Visitors to your site enter their name and e-mail address to request more information about your firm or to ask certain questions. You want to capture their information but be careful – don’t ask for too much, you could turn people away.

One thing you always want to ask for is their e-mail addresses. You ALWAYS want to capture e-mails from potential clients whenever possible to use later in your marketing efforts. Even if people don’t hire you initially, keeping in contact with them by sending them educational materials along with information about your areas of practice and your firm will keep you at the top of their mind so if or when they need a lawyer in the future, you’ll be the natural choice.
By providing them with information that interests them or aids them in any way will set you apart from other firms and make them feel as if you’re helping them instead of trying to sell to them.

Still wondering why your homepage need a “CONTACT US” form? It’s a fact that most visitors on the web only stay on a site for 3 seconds. If they can spot a chance to get more information or get their questions answered quickly and easily, they’re more likely to fill out the form without hesitation.

Make sure you place your “CONTACT US” form at the top half of your homepage so visitors don’t have to scroll down and find it. The more visitors have to scroll to find information or interact, the more likely you are to lose them. Don’t make contacting you feel like a scavenger hunt.