Do You Make This Common Marketing Mistake?
Instead of just being tactical, you have to make sure that you are being tactical and strategic. You can’t just use numerous tactics such as yellow page ads, direct mail, newsletters, etc and expect results. You must have a strategy.
By not having and utilizing a marketing strategy, you are not getting the maximum return on your investment or marketing efforts.
Do you have a strategy? Ask these key questions:
1) What is your goal?
2) Who is your targeted client base?
3) What is their problem? What do they worry about? What keeps them up at night?
Once you know your audience, you can form your strategy and employ tactics to reach your goal. Do this by creating a specific marketing message that 1) Offers them a solution, and 2) Tells them why you are the logical and best choice as a lawyer to solve their problems.
To reach your prospective clients, use a theme when creating your ads. Your ads need to be clear, concise and consistent. The key to all this is to use your tactics in conjunction with a strategic plan. A theme will make your marketing message more cohesive and also play into your strategic efforts to convert potential clients into clients.
Click on the video to learn more.
Topics to be covered include:
- "The Third Screen" - Mobile Marketing
- iPads + Apps for Lawyers
- Story Driven Brand Marketing
- How Newsletters Double Referrals
