One of the most frequent Social Media questions we receive from law firms is whether personal posts on their firm’s Social Media platforms hinder their credibility as a professional legal practitioner. That simply isn’t the case. In fact, if every post is of a professional nature it may deter the average Facebook user from interacting with your content. You need a good balance of the two.
Posts that do not directly relate to law and your practice serve a unique purpose. They are not getting people onto your site. They are not directly getting you cases. However, they are getting attention in the form of Likes, Shares, +1s and retweets – and therefore giving your brand attention.
More personal posts – such as employee birthdays and anniversaries, new hires, local news, a thoughtful quote, or even pictures that do not directly relate to law – will show users a more approachable side of your firm.
Both types of posts serve a purpose. Professional posts receive a few likes and drive traffic directly to your firm’s website, while more personal posts spread your brand to far more Social Media users, increasing firm brand recognition and page visibility. The goal should be to appear knowledgeable, professional and approachable. A blend of posts does just that.
What are your thoughts on posting personal items on Social Media? We’d love to hear from you. Please post your comments below.