I think that is where we are with social media. It is still largely in a state of flux. Changing rapidly with each passing week. I don’t fully understand how to “master” it, but I am beginning to see the possibilities. Our firm needs to get started now to take advantage of it. Without having a hand in the game we won’t comprehend and anticipate what is coming next.

Great post. Social media is definitely here to stay. My generation is all about transparency, which is what social media is all about. It gives us (as consumers) insight into businesses in order to make a fully educated buying decision. As a brand, it is important to put your best foot forward and face the negative situations head on. Ratify instead of turning a blind eye ( catchy phrase, I know).

I think the next evolution of social media is the crossover between TV and social. This evolution is in it’s infancy stages with platforms such as Google TV, Hulu and Streaming Netflix at the forefront. Comcast is promoting interactive commercials; take a look, http://www.comcast.net/newguide/iTV%20Guide%20Request%20For%20Information.pdf. This will change the ad business drastically. This will gather information about consumers allowing companies to be able to target down to a deliberate detail. What could this mean for Nielsen? Just my theory! I think you just sparked my next blog entry.

Thanks Ken!

Justin Holderness

Network Affiliates

I liked that video, but I didn’t think it was anything new to me. I enjoyed the PILMMA seminar and the ideas on how to generate traffic and likes on your facebook page. The most effective tool I’ve found to get comments and conversations is to put a client story in a post and how happy I am when someone finally prevails after a long struggle.

With the internet and a growing global economy, there’s an unprecedented movement changing how we do business, practice law, and how clients find and interact with us. The fact of the matter is that winds of social and digital change have brought new technology, attitudes and transparency to how everyone should and will market their practice and interact with each other.

A select group of lawyers “get this” and welcome this innovative way to build their practices and help others. They understand that the time for change is long overdue and they’re already moving quickly to position themselves for the next generation of clients and practice development.

I’m passionate about using social media and offline relationship building tools and approaches to strengthen current contacts and establish new relationships. And you know what, it’s been a ton of fun too! Although I’m practicing full time (4 trials in the next 45 days), I enjoy blogging and adding ideas to my “other” site called the New World Lawyer at http://NewWorldLawyer.com Stop by and say hi! Mitch

Everyone thinks about what they can do to bring innew clients. That’s naturally. But are you leveraging your current and past client base? It’s not that the past client doesn’t want torefer his friends to you. It’s that, over time, he or she forgets.