Posts Tagged ‘attorney’
Avoid the Pitfalls of Social Media
Social media seems to be taking over the world these days. Most people we know have at least a Facebook and Twitter account. In fact, for many this seems to be the preferred form of communication these days.
It would make sense that social media would trickle down into the work place as well. Sure, many firms have their own social media sites for marketing and publicity purposes. But even if your law firm doesn’t use social media, it can still be affected by what your employees post about your firm and litigation.
Your employees need to know what is acceptable and what is not acceptable when it comes to social media. When it comes to posting anything online, remember that nothing personal is truly private; hence the term “social media.”
Whether your firm has a social media policy in place or not, please join me Wednesday, May 1st at 1pm (EST) as I present the webinar “Social Media Policies for Your Law Firm Employees.” Go to https://www4.gotomeeting.com/register/695874679 to sign up for this very informative and important webinar.
If you want to avoid the pitfalls of social media, then do not miss this webinar.
Dedicated to your success,
Ken Hardison
Is Your Law Firm in the TV Danger Zone?
As you probably know, PILMMA founder and president Ken Hardison is also a Personal Injury and Disability lawyer from Raleigh, N.C. who has been practicing since 1982. He began marketing on television in 1998 and took his firm from 2 lawyers and 3 staff to 13 lawyers and 42 staff in less than 6 years. During that same period he increased his revenues by 1600%, primarily through the use of TV ads and other marketing methods. During that time and in the time since, Ken has had some realizations about lawyers and TV advertising.
While TV advertising still has its place in the world of law firm marketing, Ken has seen some “dangerous” trends emerging over the last few years and warns that lawyers focusing too narrowly on television marketing may be losing sight of the importance of a comprehensive marketing plan. He believes that even the smartest, most successful attorney can learn something new from someone else.
Think about it….with the advent of TIVO and DVR’s, viewers are able to by-pass commercials entirely, cutting out a portion of the viewership attorneys were used to having. Does this cripple the once undeniable larger than life TV lawyer? Of course not. Nor does it cripple the other guys out there who simply dabbled in TV spots here and there. Technology is enabling attorneys to advertise in ways that they would never have imagined possible in the past – mobile apps, social networking, etc etc. Ken is convinced that the best marketing design is a wide-ranging plan that will reach all demographics regardless of their access to technology or lack thereof.
Ken’s advice and marketing knowledge are in high demand and routinely sought by other attorneys, colleagues and marketing experts. One such colleague is Ben Glass. Ben will be interviewing Ken today, April 22nd about the dangerous trends in TV advertising facing lawyers. Attorneys in Glass’s network will have an opportunity to pick Ken’s brain and learn from someone who has “been there and done that”. Ken has created a brief about these 5 Dangerous Trends and he would like to share it with fellow attorneys who are feeling the pressure of how to best market contingency based law firms in this increasingly competitive market.
For your copy of Ken’s “The 5 Dangerous Trends Facing Lawyers Who Advertise on TV” simply email info@pilmma.org and put “5 Trends” in the subject line and Ken’s exclusive brief will be emailed to you immediately. For more information about PILMMA’s upcoming 2013 PILMMA Super Summit and how you can test drive PILMMA for FREE, call 800-497-1890 or go to www.pilmmasummit.com. This year the Summit has been expanded to 3 days and features keynote speaker Erin Brockovich in addition to a stellar line up of legal marketing and management experts. If you’ve ever thought about getting involved with PILMMA, now’s the time.
How to Take Control of Your Practice by Creating Vision and Mission Statements
Know where you want to go?
As we discussed in last week’s Tip of the Week, knowing where you want your practice to be in the future is the first and most important step in successfully expanding your firm. In order to help determine what kind of practice you are building or which route to take in the future, you should create a Vision and Mission Statement which prove vital to the planning process.
What is a Vision Statement?
It is statement expressing exactly what you are creating. It describes the idea of your firm in a way that fully captures your passion for your business and what truly inspires you. The vision statement describes what you want your firm to be in 5 years.
The vision statement should be very specific. It can address topics such as:
- Culture
- Atmosphere of your firm
- What your clients should expect
- Important aspects of your business
- Gross profits
- Number of employees
- Number of offices
- Practice areas
For a list of questions to consider when creating a Vision Statement click here.
What is a Mission Statement?
It describes the firm’s purpose, market, values and priorities. The Mission Statement answers the question “ Why should a client hire my firm to represent them?”.
Mission Statements are very beneficial for potential clients. It gives the clients the opportunity to immediately get a feel for your firm and how you conduct business. There are three key points to be addressed in any Mission Statement: Purpose, Business and Values.
For example, PILMMA’s Mission Statement clearly expresses our goals and what our clients should expect to receive from us:
Remember, do not make a promise you cannot keep. Be sure your Mission Statement is realistic, achievable and enforced by all staff.
Once this clear direction is established through your Vision and Mission Statements reaching your ultimate destination will be far easier to accomplish. A road map always helps!
For a complete list of tips for writing Vision and Mission Statements click here.
Implementing a Realistic Electronic Use Policy
Facebook, Twitter, Fantasy Football, personal email and many other websites are accessed by employees on a daily basis. This can greatly affect productivity or worse – it could put your firm in jeopardy of an unwanted scandal (if unsolicited sites are accessed), and don’t forget the potential danger of viruses – these could wreck your whole database!
Every firm should have an Electronic Use Policy in place to ensure a complete understanding of the permitted use of company computers. These policies should be set forth to demonstrate that all actions on PCs are subject to monitoring and policies will be strictly enforced if rules are violated.
The following concerns should be addressed in every Electronic Use Policy:
- Acceptable use of email
- Transporting confidential data off-site
- Password accountability
- Adding or removal of software
- Limitations on the internet (accessible sites & banned sites)
- Copyright infringement
- Control of company property and usage
- Protecting the company image
- Accessing external email accounts
It is recommended that a realistic Electronic Use Policy is put into place by allowing “personal use” only during lunch breaks or after hours when it will not interfere with the employees’ work performance or affect the operation of the computer systems. It should be made clear that any actions made for personal use are not private and will be monitored on a daily basis if deemed necessary by management.
There are many issues to take into consideration in protecting your company’s image, efficiency, and effectiveness. In your Electronic Use Policies you should also include the usage of cell phones and other electronic devices in the office such as iPods, iPads, Mobile Apps, etc.
Be sure to either put an electronic use policy in place or update your existing policy to include the latest technology employees have access to on a daily basis in your office and under your company name.
To view more information on creating a sufficient Electronic Use Policy click here.
Selling Pieces of Law Firms to Investors
Can you imagine getting a will prepared in a Wal-Mart? Sounds outrageous but it may not be that farfetched!
England is now allowing groups other than lawyers, to own and control law practices. Some of England’s major retailers have started offering legal services in their stores and online.
The United States chief legal ethics authority intends to propose a plan to permit law practices to have limited outside ownership.
Legal experts are envisioning a marketplace that would be more customer-friendly, affordable and accessible to the average consumer. Currently, the rules say that only lawyers may share direct legal fees, but an ethics commission of the American Bar Association is expected to propose a draft this month recommending that ethics rules be amended to allow other professional service providers such as, accountants, economists and social workers to partner with lawyers and own up to 25% of a law firm.
There are many questionable aspects to this proposal that cause concern. For example, some nonlawyers might not share the same code of ethics as a lawyers. Also, attorney-client privilege is a major concern considering that shareholders may want to know who the firms’ clients are and details of their cases.
Click here to view the full article.
What do you think? Do you see this working in our legal system here in America? Would you want to allow others from professions outside of the legal world to own and control part of your law firm?
Bendable Phones?!
Mobile technology is advancing at an alarming rate! The latest mind-blowing innovation in the smartphone world is flexible screens!
Yes, you read that correctly… flexible screens. How amazing is that?
Nokia demoed a handheld device that allows you to bend and twist the screen to complete actions such as scrolling and zooming. Samsung also stated that they expect to debut phones with flexible screens in 2012 and flexible tablets to follow afterwards.
The ultimate goal for these flexible devices is to have a phone-sized device that unfolds to tablet size. Amazing! Technology never ceases to amaze us.
Click here to view the full article.
Ghost Calling: Not Just for Halloween
The biggest responsibility for your receptionist is answering the phone in a professional, friendly and welcoming manner. You also want your receptionist to sound comforting and truly interested in what the caller has to say. You want your receptionist to convey the message that your firm is professional, friendly, and ready to help in any way. Most of all, you want callers to feel that your firm truly cares about them and their cases.
Many firms believe their receptionists are doing a great job answering phone calls, taking messages and relaying information to callers. But more often than not, when ghost calls are conducted, they are surprised and sometimes devastated by the results. Most attorneys are completely unaware of how incoming calls are actually handled. Sad but true. If you have never conducted ghost calls to your firm, I highly suggest you do so. You may be surprised at what you find out. Ghost calls are a must to ensure clients are receiving the best service possible. And don’t forget, you never get a second chance to make a first impression.
Chris Mullins, known as the “Phone Sales Doctor”, offers a ghost calling service through her company, Mullins Media Group, LLC. We will soon be offering her services as part of our Gold and Platinum Memberships. If you are a Silver member or are not a member of PILMMA but are interested in this service, feel free to contact us for more information. This is a wonderful service all of you should take advantage of!
Ruby Receptionist
Virtual Receptionists: A “New” Alternative to Full-Time Hires
Don’t have the funds for a full time receptionist in your budget this year? Could you use an extra hand answering phone calls? There is an answer for both of these dilemmas.
The receptionist is the first point of contact with potential and current clients. So you want to ensure someone professional, cheerful and friendly is always available to answer phone calls and take messages for your firm.
Ruby Receptionists offers an excellent affordable alternative to hiring a full time receptionist. They provide live virtual receptionists who will answer phone calls with your firm’s custom greeting, screen calls, transfer calls, take messages and offer transfers to voicemail. The receptionists are guaranteed to be intelligent, cheerful and professional employees. One of the best things about this is that callers have no idea that your receptionist is in a virtual office rather than right there onsite with you!
This can help maintain a professional and seamless image while keeping your overhead costs low. Instead of paying a full-time receptionist salary, benefits and possible bonuses, you can purchase monthly packages which range from $220 a month to $739 a month with a one-time only $95 set up fee. This is an excellent way to reduce costs if necessary.
So, if you do need to cut back on expenses or simply need an extra hand, Ruby Receptionists may be a great fit for you. Click here to visit their website and receive a free 14-day trial.
Click here to see the Bright Idea video
“The deepest principle in human nature is the craving to be appreciated!” – William James
Do You Know Who the Most Successful Referral Marketer of All Time Is?
His name is Joe Girard.
Joe was so successful at generating sales through referrals that he was named by the Guinness Book of the World.
Records as the #1 salesperson in the world.
He won this distinguished title 12 years in a row!
Who was Joe Girard?
Joe was a simple car sales person in Detroit.
Joe would single handedly sell 6-7 cars on any given day!
That’s is a staggering amount of sales.
And the most amazing part is that nearly all of Joe’s sales came by way of referrals.
What was Joe’s Secret?
Joe had created a system of staying in touch with all his past customers and people that knew him.
Joes secret was his uncanny ability to stay in touch with all the people that knew him.
Joe had relationships with thousands of people who he communicated with on a regular basis.
Staying in touch with people is how you create trusting relationships and relationships are what
bring referrals.
It makes sense!
But What was Joe’s System for Staying in Touch?
Joe discovered early in his career that he could not possibly “physically” contact a lot of people on a regular basis, so he thought, the next best thing would be to send them greeting cards.
So Joe started to send greeting cards on a regular basis to all the people that knew him.
It worked!
The more cards he sent, the more referrals he received so he began to send more and more cards to people.
His cards contained heartfelt messages that were personal and handwritten.
He discovered that the secret key to getting all the referrals you can handle is to send heartfelt greeting cards on a regular basis to your network of people that know you.
Heartfelt greeting cards have a magical effect on people. They leave a lasting impression that’s not soon forgotten.
In fact, I believe that sending greeting cards is more powerful than calling a person or meeting with them.
Cards have staying power!
People keep them and your card becomes a reminder of how much you appreciate them.
So Why Aren’t You Send Cards on a Regular Basis?
Optimize Your Internet Marketing with Conrad Saam
At this year’s Spring Summit, Conrad Saam will be presenting the fundamentals of SEO (search engine optimization), improving the results of your internet marketing and how to manage your online reputation.
Sandie Wike Will Multiply Your Leads!
Sandie Wike will be teaching the importance of database and automated marketing, and the value of multi-step follow-up systems at the PILMMA Summit in Atlanta. If you miss this you are guaranteed to miss out on signing new leads!
Synergize Your Marketing with Harlan Schillinger
The rising popularity of smartphones has affected the internet marketing game. At this year’s Spring Summit, Harlan Schillinger will teach you to synergize your marketing, so your TV, internet and mobile marketing are all working together.
Settlements Build Fees, Relationships Build Value
It’s easy for large firms to think short term and not build personal relationships with clients. But what about the average personal injury or disability lawyer? Building personal relationships with clients turns them into referral factories! With each satisfied client you build a relationship with, your caseload grows exponentially. Watch the video above to find out how.
The Celebrity Lawyer Dishes the Dirt
We are gearing up for our Spring 2011 Summit in Atlanta and so are our speakers! I just had a video conference with Nick Nanton “The Celebrity Lawyer”. He is very excited to meet you all and wanted to give you an overview of what he will be teaching you at the Summit.
In his presentation “How to Become a Local Celebrity and Increase Your Local Awareness” he will be focusing on three very important issues:
1. How you can easily and afford-ably become the best known lawyer in your market so you can raise your fees and lock out your competition!
2. The Secret formula for Media Success that will save you TONS of money!
3. A tool that is MORE powerful than a testimonial that the bar will actually let you use!
These are 3 things you don’t want to miss and just a few of the critical topics we will be covering at this Summit.
We are looking forward to seeing you all there! Click Here to register today!
Spencer Aronfeld’s New Book is a Must Read for New Lawyers
“Make It Your Own Law Firm” by Spencer Aronfeld has finally hit the shelves and during this rough time in our economy, every law student and recent graduate should be picking up this book. I mean, let’s face it even the most talented law students are having a hard time finding jobs these days. Spencer has been self-employed, running his own firm since day one and that firm is now one of the most noted personal injury firms in Florida. So needless to say Spencer’s new book offers some much needed guidance to attorneys who are just starting out or struggling and in need of a refreshing new direction.
In this book, Spencer imparts his firm developing wisdom using revealing tales of personal experience in growing and running his own firm from the ground up. I have met Spencer and was lucky enough to have him speak at PILMMA’s Fall 2010 Summit. Those in attendance and I can personally attest that his advice is worth following. To find out more about Spencer and his new book go to http://bit.ly/ic49wf
Keep the Peace with Partners While Increasing Your Marketing Budget
Trying new things to invigorate your marketing plan is key to keeping things fresh. However many partners will not want to dish out the money to expand and try new avenues. In the video above I explain how to avoid the budget battle and ensure your marketing strategy is infused with new material.
Don’t be Shy – Networking is a Must!
As our Spring Summit approaches and we are busy making the final preparations for our event in Atlanta, I always make sure we block out time for our attendees to mingle and network. Even though our speakers will be providing invaluable information to our participants, time to share ideas and make new business connections can be just as important – if you know how to make the most of it. Not everyone is a born mingler, so I created a system that I use, to most effectively work the room at any event I attend to ensure I come away with all the contacts I wanted and answered questions from everyone who wanted to speak with me.
First of all always arrive early. This gives you a chance to talk to the organizers about future events and activities plus they can be good connections to have. Read the names on the badges at the registration table so you know who you’re going to meet and ask one of the organizers if they would mind introducing you. For those of you who are uncomfortable approaching a stranger and introducing yourself, this makes it a little easier.
During the beginning of the event I tend to linger by the entrance. The sooner you strike up conversation with someone the more forthcoming they are. Besides sometimes being seen is just as important as being known. When you visit the food tables invite someone to come with you, its an easy way to start a conversation. Never eat and drink at the same time, you always want to have a free hand to shake and hand out business cards. If you have trouble joining a group already in conversation offer to bring them drinks, when you return you will immediately be admitted into the group.
Always carry a pen and your business cards in your shirt or jacket pocket, where they will be easily accessible. When you give someone your card take a moment to write your cell phone number on the back, it will seem more personal and exclusive. When taking someone else’s card write yourself a note on the back about where you met or what you discussed. That way when you contact them you will have a jumping off point for a conversation. Remember, always be good listener and make eye contact. After an event you only have 72 hours to make contact with the person before they will have forgotten meeting you, so act quickly.
Its always polite to stay until the end of an event if you can but if not after the initial buzz in the room has died down its usually safe to make an unnoticed exit. I hope these tips will help you better work a room. I look forward to seeing you all in Atlanta!
Connect with Your Clients Using Your Newsletter
Newsletters – we all write them and send them to our clients, but does anyone actually read them?
Well, if it’s full of information about your current cases, the answer is probably no. In the video above I tell you
how to write an effective newsletter that will help you connect with clients, and make them want to recommend you their family and friends.
Dedicated to Your Success,
Ken Hardison
President of PILMMA
P.S. Seats are going fast for our Spring 2011 Summit in Atlanta, so Click Here to register and learn
more about the event!
What is Spokeo? (and how to delete your profile)
How would you feel if everybody with access to the internet (including your clients and past clients) had access to your personal information?
Things like your address, your phone number, the amount you paid for your house, its square footage, names of your children and much more, all accessible on one website for anyone that wants to look you up.
Well, whether it bothers you or not, there’s a very good chance they already do have access to that information!
A website called, Spokeo, which claims to be “Not your Grandma’s Phonebook”, offers all of this information for free. And for only $2.95 per month, people can get access to even more info, like your estimated annual income, pictures of you found on social media sites, your hobbies, etc.
While all the information the site returns is not completely accurate, people looking you up don’t know that!
Luckily you can delete your profile on the account by following these simple steps I found on the Spin Sucks Blog:
1. Go to Spokeo and type in your name.
2. Copy the URL when it brings up your information.
3. Go to the bottom of the page and click on “privacy”
4. Paste the URL in the box provided
5. Include your email address (it gives you further instructions via email)
6. Enter the code
7. Go to your email and click on the link they provide to you
8. Confirm the directory listing has been deleted
9. Go back to Spokeo and put in your name to be sure it was deleted and they can’t find you
Dedicated to Your Success,
Ken Hardison
President of PILMMA
PILMMA Adds Michael Swanson to Advisory Board!
I’m very happy to announce that we have a new addition to PILMMA’s Advisory Board.
Michael Swanson, President and CEO of Advocate Capital, Inc, was officially added to PILMMA’s Advisory Board on Monday, December 20th. Mike adds an entirely new mix of expertise, law firm finance and management, to our already impressive panel of Advisory Board members.
CLICK HERE to read the full press release.
To jump-start Mike’s involvement with PILMMA, and to introduce him to any of our members that didn’t have the pleasure of meeting him at our Fall 2010 Marketing Summit, he will be our guest expert on December’s Ask the Expert Q and A Call (Wednesday, December 22nd @ 4 PM Eastern Time).
Our monthly Ask the Expert Calls are reserved for PILMMA Gold and Platinum members only. Each call features me and a handpicked guest, answering live questions submitted by our members.
Every law firm has its own unique set of issues and goals that require individualized attention. This is exactly why I started this feature benefit. I wanted to give our members a way to get qualified answers to their own unique questions on a monthly basis.
These calls are also available for replay anytime on the Gold and Platinum Member’s Only website.
If you are interested in joining PILMMA, please visit www.PILMMA.org.
Dedicated to Your Success,
Ken Hardison
President of PILMMA
Celebrate The Holiday Season By Giving Back to Your Law Firm’s Clients
I’d like to share this week’s PILMMA Tip of the Week with as many lawyers as possible, so I posted this video on my blog, opposed to the private web page I usually send out to PILMMA members.
Everyday, we hear our client’s stories of injury and misfortune. Unfortunately, during this time of year, many of our clients with children are unable to give their kids the Christmas they would like to.
Please, take just 2 minutes out of your day and watch this short video on how I’ve helped some of my clients in the past. Then, select a handful of your own clients with kids, and try to help them have a wonderful Christmas/Holiday season.
Christmas is almost here, so you must do it TODAY!
Happy Holidays!
Dedicated to Your Success,
Ken Hardison
President of PILMMA
PS – How does your law firm give back to the community during Christmas? Leave a comment below and tell us all about it!
Convert More Prospects into Clients with Email Follow-ups and Autoresponders
In the past, I’ve talked a lot about the importance of signing up new prospects within 24 hours of the initial contact. After 24 hours, your chances of signing up that case will decrease dramatically. In order to stay at the top of the prospects mind, you MUST follow-up with them regularly!
So what’s one of the easiest and inexpensive ways to follow-up with potential clients that have yet to hire you, but have “raised their hand” either by calling your firm or filling out a form on your website?
Using Email Follow-ups through an Autoresponder!
An autoresponder is simply an automated sequence of follow-ups (in this case email follow-ups) that will blast out an email to the email address you desire. Typical autoresponders will take each contact through the same series of email messages.
So, if you add someone to the email sequence today, and you have an autoresponder sequence containing 15 emails spaced at 2 days apart, everyone added to that sequence begins with email #1 and ends on email #15, regardless of the day you added them to the sequence.
For this week’s Bright Idea, I’ll give you a couple ideas you can use to generate some content for your firm’s autoresponder sequence.
It’s important to make sure each email isn’t just telling the prospect how great you are! Make sure you give them an incentive to read the email. Emails can include a FREE Report, client testimonials, your latest e-newsletter, etc. Follow-up sequences can also be combined with direct mail campaigns to increase their effectiveness.
The main objective of these emails are to keep reminding the prospect that you are their lawyer, with their best interest at heart.
Best of all, everything is automated. Once you’ve captured their email address from a web form on your site, or recorded their email address from a phone call, it’s just a matter of plugging that information into your Autoresponder Software.
Make sure you watch the video for a complete rundown of using an Email Autoresponder at your law firm!
Dedicated to Your Success,
Ken Hardison
President of PILMMA
PS – We’ve just launched a *NEW* Facebook page with some great content for attorneys looking to grow their practice. Click the link below, and if haven’t done so, “Like” the page, “Like” any article you find useful and share it with your friends!
CLICK HERE to visit our Facebook Page!
Getting Your Law Firm Where You Want it to Be Comes Down to Taking Action!
My Promise and Guarantee to Lawyers Looking to Grow Their Law Firm!
A lot of attorneys get so caught up in the daily tasks it takes to keep your law firm running, you have little-to-no time left to work on what it really takes to “GROW your law firm”. And trust me, I’ve been there!
Not only is this the #1 reason law firms end up shutting their doors or remaining stagnant in growth, it’s the #1 reason ALL types of businesses across the country eventually close down! Owners sometimes get so caught up working IN the business, they can’t invest resources into the work needed to grow the business and make it more efficient.
When you can’t focus on growth, generating more business and/or making your law firm more efficient – you’ll remain in the same spot you’re in now. (Read The E-Myth Revisited by Michael Gerber)
I’m not here to preach, in fact, I was plagued by this exact issue over a decade ago at my own firm, Hardison and Associates in Raleigh, NC. I was spending so much time working “IN” my firm instead of “ON” it, there was no chance of getting myself and the business where I knew it should be.
But I promise you, things will get better. It simply comes down to TAKING ACTION!
Just Do This One Thing…
Every week, spend 2 hours figuring out one new thing you can do to either generate more business or make your law firm more efficient. Take that idea, plan it out, and do it (or delegate it to the appropriate staff member)!
It doesn’t have to be something big and costly either. It could be something as simple as a different approach to following up with callers that have not been converted into clients.
It could be ANYTHING! The point is, you’re conditioning yourself to get into the frame-of-mind to take action and grow your law firm.
Obviously, not all of the ideas you come up with are going to be golden nuggets or successes, and that’s fine. But once you do find that Golden Nugget, you’ll be able to expand on that one idea and fine tune it to make it even more profitable.
It all comes down to Taking Action!
This is part of the reason I started having PILMMA’s Legal Marketing and Management Summits twice per year. One in the Spring and one in the Fall.
The Spring Summits are designed to motivate and give lawyers ways to generate more clients and eliminate management headaches throughout the current year. At each summit, I try my best to motivate all of our attendees to take action on all the great things our speakers are showing them how to do.
Our Fall Summits are designed to motivate lawyers for the next year, and show them tons of things they can do immediately to set up the new year for big success!
I also guarantee the quality of information each lawyer is learning. If by the end of the first day, any attendee doesn’t think that what they’ve learned has already made their trip worthwhile, I refund 100% of their registration price and up to $500 in documented air travel expense.
And after 3 years, not one attendee has ever taken me up on this offer.
If you’re ready to TAKE ACTION and you’d like a bunch of proven and tested golden nuggets of information to help you grow your law firm, we have a few seats left for our October 29th and 30th Fall 2010 Summit in Las Vegas, NV at a very special discount price (Also comes with a special bonus!)
Click HERE to claim the special discount price into the summit!
DON’T MISS…
- How to Out Perform and Out Position Your Competitors – Judd Kessler
- Yellow Pages: Are They Still Viable? – Don Benton
– Building Teams – Jay Henderson
– Data Management for PI Lawyers – Chad Dudley
– The Fundamental Cornerstones for Developing Your Marketing Strategy – Lauren Black and Jeanne Frazer
– How to Air Your Own Custom 30 Minute TV Show for FREE and Generate a ton of New Clients – Dr. Jeff Hockings
– Cashing In on the Latest Web Marketing Strategies – Dale Tincher, Tanner Jones and Robert Welch
- “We’ve run out of Chairs” Using Seminars to Attract New Clients – Trey Ryder
– Strategies for Getting Referrals – Ken Hardison
– Marketing Outside the Box: Social Media for Trial Lawyers – Spencer Aronfeld
- Law Firm Website TV Shows – Charlie McDermott
– Access to Capital for Plaintiff Law Firms – Michael Swanson
- Associate Mentoring: Developing the Next Generation of Lawyers to Build Your Business – Caren Ulrich Stacy
– Maximizing and Measuring Social Media for Lawyers – Conrad Saam
- Marketing to Hispanics – Diana Benson
Click HERE to register today!
Dedicated to your success,
Ken Hardison
Marketing to Callers “On Hold”
Here’s a great way to…
1. Cross sell other areas of your law practice
2. Re-purpose your advertising
3. Market to a captive audience
When someone calls into your law firm and reaches your receptionist, chances are they’ll be placed “on-hold” for at least 15 seconds during that call. Hopefully you’re at the least, keeping that caller entertained with some music during their wait time.
But here’s something you can do to maximize your opportunity from that caller’s wait time.
Take one of your existing TV or radio ads and have the audio replayed over your phone system for callers on-hold. Or record something yourself, talking about other areas of your practice and you’re dedication to satisfying your clients.
The point is, when you have a captive audience, like people sitting on-hold, you want to take advantage of that opportunity and tell them about your services.
Dedicated to your success,
Ken Hardison
President of PILMMA
PS – Mark your calendars for October 29th and 30th! PILMMA’s Legal Marketing and Management Summit is at the Wynn in Las Vegas, NV. For any lawyer looking to learn “what you HAVE to do to make 2011 your BIGGEST year ever”……
CLICK HERE and watch this short presentation!
